Thank you for sending us your feedback and/or concerns. As part of our company culture and faith, we shall always share our responses transparently with all our consumers; here are some of your key concerns/feedback:

1) Who is Al Safa now owned by? Who are Engro Foods?

Engro Foods (www.engro.com) is the new operator of the Al Safa Brand. This transition took place in May 2011.The new companies Engro Foods Canada Ltd. and Engro Foods US, LLC are part of a large conglomerate based out of Pakistan. In addition to being one of the largest foods manufacturer and marketer in the country, the group has been a progressive organization operating in various sectors ranging from Energy to Fertilizers.

The organization has strong value system and our Muslim origin supports us to better understand the needs of our Muslim brothers and sisters. Furthermore, the new team is professional and has global experience in the foods business (especially in Asia),and we ensure that the best quality products which are as per the consumer requirements.

2) Is Al Safa hand slaughtered or machine slaughtered?

Al Safa products are made from meat that is mostly ‘machine slaughtered’; our goal is to provide 100% ‘halal’ products whether it is machine or hand slaughtered. All Al Safa products have been certified as Halal by IFANCA.

3) What is the process adopted by Al Safa to ensure all the products are halal?

Engro Foods Canada Ltd. strictly adheres to the Islamic Slaughter process as stipulated by IFANCA (www.ifanca.org ). Our local team ensures that the guidelines are met by our suppliers through constant follow up and announced/unannounced visits; IFANCA independently ensures the same by regular audits of supplier facilities.

Our slaughter men are Muslims of sound mind and are trained in slaughtering procedure.

Our Procedure of Slaughter is as follows:
1. The slaughterman starts the machine while invoking BismillahAllahu Akbar
2. The slaughterman positions himself after the mechanical blade and cuts the birds, missed by the mechanical knife
3. The slaughter man continuously invokes Tasmiyyahwhile staying in the blood pit
4. The slaughter man makes sure that the birds are properly bleeding
5. The birds must die of bleeding, rather than any other injury, inflicted or accidental
6. During the breaks the machine must be stopped and restarted using the same procedure

Reference: IFANCA Slaughter procedure for poultry

4) Where can I find the Al Safa products?

Al Safa Halal products are gaining popularity globally and readily available in North America. They can be found in all major chains in Canada including Nofrills, Food Basics, FreshCo., Price Chopper, Wal-mart, Loblaws, Metro, Sobeys, Super C as well as regional and Halal grocery stores near your residence. In the USA, we are readily available in Halal grocery stores within your reach and will be available in major chain stores shortly.

The team is working hard to serve the Al Safa family in a continuously better manner by increasing availability in retail outlets located in areas where Muslim population is concentrated.

5) Why do you not have other products such as fresh meat and sliced meats?

We have recently started a fresh chicken and beef tray packed product line (with limited availability only in Canada). Our aim is to provide you the products that you and your family require for a great meal!

We request you to keep visiting our website to find out about new product introductions.

6) What other products does Engro Foods have?

Engro Foods began operations with an aim to provide delightful foods solutions to its consumers across the globe. Its entry point was its brand Olper’s - Standardized UHT Milk. Since then we have launched Olper’s Lite – Hi Calcium Low Fat Milk, Tarang - UHT Liquid and Powder Tea whitener, Olper’s Cream – UHT Cream, Olfrute – Juices and Nectars, Owsum – UHT Flavored Milk and Omore – Ice Cream. These brands have engaged and delighted their consumers in the last five years.

As always please continue to share your thoughts by writing to us at: connect@alsafahalal.com or calling us on 1 855 42 HALAL
one of our key team members will respond to you at the earliest.